On Thursday, July 15 from 8-10 am, Ogilvy’s Social Marketing Group will host a panel discussion titled, “How Social Change Happens in the 21st Century.” The event will be held at Ogilvy’s office in Washington, DC (1111 19th Street, NW, 10th Floor).
Social change happens across multiple levels—among individuals and their networks, within social and economic environments, and through social policy. The panel will explore questions such as: How can marketing and communications professionals bring stakeholders together from all levels (e.g., communities, policy-makers, corporations) to inspire action and create public health programs that have a lasting effect? What are the most significant challenges and opportunities professionals face in bringing about change today, and how has this shifted over the past decade? How do we craft clear, compelling, and consistent messages when the science behind the messages is always changing? How will recent developments in health reform influence the goal of creating a “prevention culture?”
We have brought together some of the nation’s leading experts to debate these public health issues:
• Dr. Sandeep Jauhar, Director, Heart Failure Program at Long Island Jewish Hospital, and frequent contributor to The New York Times
• Bill Novelli, Professor, McDonough School of Business at Georgetown University
• Mary Grealy, President, Healthcare Leadership Council
• Robert Davis, President and Editor in Chief of Everwell TV, Adjunct Professor at Emory’s Rollins School of Public Health, and author of “The Healthy Skeptic.”
If you are unable to attend, we encourage you to submit questions through this site. Submitted questions will be posed to panelists and their answers will be posted on this site following the session.