Have you ever had a client ask you to brainstorm an idea for a new project or campaign, but you weren’t really sure where to
find some initial inspiration? Springboard for Health Communications (Springboard) is a new online resource from Johns Hopkins University Health Communications Capacity Collaborative (JHU HC3) that aggregates resources related to health communication while also knocking down the silos between practitioners through a social environment. Despite the impactful work being completed around the world, until now there has never been one go-to place to share best practices and lessons learned.
We interviewed Soma Ghoshal, the Global Program Manager for Healthcare at NetHope, Inc. and Springboard Community Manager, about the platform and its capabilities.
How would you describe the Springboard and its purpose?
Springboard is an online resource for health communications practitioners to come together and learn about the newest trends in the space. Members are able to partake in conversations around best practices, research, events, and much more in addition to networking with one another and learning about new organizations and campaigns.
Who should join and how do you sign up?
Anyone who is interested in health communication can sign up! It doesn’t matter whether you are an expert, a student, or working in the field — Springboard is a space for everyone interested in health communication to come together and learn from each other. Simply go to www.healthcomspringboard.org to register (it takes less than 5 minutes), and then log in to start posting. We encourage new members to post an introduction about them after singing up to let all the members know what they are interested in.
What types of conversations will members be able to participate in?
All sorts of conversations are happening on Springboard. We’ve seen members share articles on education entertainment programming and sexual responsibility in young adults to campaigns like the ALS bucket challenge can be applied to global health causes. Of course, there has also been discussion on health communication and messaging for the Ebola outbreak. Members post health communication-focused events happening all over the world as well as videos and photos. In addition, some members post new job or grant opportunities.
How does the Springboard fill a gap for health communicators globally?
Springboard is unique because it focuses solely on fostering discussion around health communication and offering a forum for global health events. While there may be other sites that discuss global health, Springboard does a great job of bringing together health communication practitioners from academia, NGO, government, to private sector so that we may learn from each other and offer more effective health communication campaigns.
What have you found most enjoyable about being a member of the Springboard online community?
I love hearing the different perspectives that are brought onto Springboard. If one member posts a campaign and has an opinion on it, then it is almost guaranteed that two other members will have a completely different angle or approach. Those perspectives strengthen our understanding of what motivates behavior change to make us more impactful practitioners at the end of the day.
We encourage our colleagues and peers involved in the social marketing community, and beyond, to sign up for Springboard. When you do, comment below and share your experience with us!
Soma Ghoshal is the Global Program Manager for Healthcare at NetHope, Inc. She works on the HC3 Project on the ICT & Innovation team as a Community Manager on Springboard and leads various projects, including the Innovation Webinar series, NetHope Working Group, and research. Soma has her MPH in Design, Monitoring, and Evaluation from The George Washington University.